A value-added service at no additional cost
Market Research As a Service delivers meaningful market data to federal, state, and local agencies for free. Through FAR Part 10 compliant Requests for Information, sources sought, industry days, and advanced product research, MRAS collects data to help customers understand where their need fits within the GSA governmentwide marketplace.
Additionally, MRAS helps provide feedback from industry about agency requirements documents, industry trends, best practices, and the best GSA contract and NAICS for their acquisition.
Watch a video to learn more about Market Research As a Service.
Explore our offerings
MRAS provides automated RFIs and sources sought for services and advanced GSA Advantage product searches. We can help with:
- Request for Information — Start an RFI to receive responses from industry about your requirement.
- Product Market Research — Receive a Product Market Research report with pricing data for up to 20,000 GSA Advantage products.
- Rapid Review — Receive a comprehensive list of potential GSA solutions and contract information.
MRAS Service Request form
Request for Information with market research report
Develop customized RFIs that strategically target GSA contract holders on GSA eBuy, resulting in a robust market research analysis report showing all responses received, in as little as 1-2 weeks, depending on the requirement. Within 24 hours of receiving your request, we work directly with agency points of contact to review a draft RFI developed from information provided, and work side-by-side with customers to further refine the RFI until it is ready to be posted on GSA eBuy.
After the RFI closes, a market research report is designed specifically to see how the GSA market can meet technical requirements and mission needs provided. Market research reports are designed to facilitate completing Small Business Office review forms, developing acquisition plans, and assisting in formulating an overall acquisition strategy.
What to expect in the RFI process
Submit a request for an RFI
Select the RFI option on the request form.
Develop the RFI with us
We create a customized RFI for your review based on the information provided in your request.
Approve your RFI to post on GSA eBuy
After receiving your approval, we’ll post your RFI on GSA eBuy so you can get valuable industry data.
Receive your market research report
After your RFI closes, we provide you with a consolidated market research report based on industry data collected.
Get support
Connect with a Customer Service Director for ongoing acquisition support.
The total estimated time is one to two weeks, depending on the requirement.
MRAS provides each customer with a unique, comprehensive, and easy-to-understand report. The report analyzes industry partner data related to the customers’ needs, which gives an understanding of the results expected under the markets researched. The market research report includes socio-economic, technical, capabilities, and comprehensive business information so agencies can complete their acquisition planning and small business strategies and requirements and estimate documents.
Training and events
MRAS customer training on effective market research for federal, military, state, and local agencies
Attention all public sector employees in the contracting and acquisition career field! In Effective Market Research (MRAS), you’ll learn the importance of market research, how and when to conduct it, and how to get the best results by making your data collection methods more efficient.
You will also delve into the regulatory nature of FAR Part 10 and how it ties into other decisions such as acquisition planning, small business set-asides, commercial items, and contract type selection.
This course includes real-life scenarios, expert instructors, and tools from MRAS. Take this opportunity to enhance your market research skills and advance your career. This is a one CLP credit course.
To request additional MRAS training on the customer’s behalf, please email the MRAS team at rfi@research.gsa.gov.
Sign up for customer training
MRAS industry training
As an industry partner, you can provide valuable market research data to inform the purchasing decisions of GSA customers. Participating in our research allows you to showcase your products and services to potential buyers and play a key role in helping government agencies make informed and efficient purchasing decisions.
But why choose our MRAS over traditional market research methods? Our research is 100 times easier and efficient, making it a great business development activity for your company. Plus, by participating in MRAS, you can reach a wider audience of government buyers and increase your visibility in the market.
We offer monthly industry training seminars to help you get started and make the most of your participation in MRAS. CLPs are not issued for these webinars.
Sign up for industry training
MRAS in the news
What our customers say
“Utilizing this resource is a great way to leverage the hard work put into establishing these contracts and provide a great benefit to the Government as a whole by simplifying the already complex process of federal acquisition. The benefit of conducting this market research gives a PCO the ability to see if there’s a more expedient or cost-effective way to support their mission partner’s needs. Often contracting is known as a slow and drawn-out process, and while it can be, this free tool is fast and gives a great snapshot as to what alternatives are available. MRAS is a great tool in a PCO’s toolkit to have and one that should not be overlooked.”
— Capt. Jeremy A. Deorsey, Massachusetts Army National Guard
MRAS background
Cost: MRAS is a market research service GSA provides to all federal, state, and local agencies at no cost.
For industry partners that need help with a survey
Please fill out the Industry Help Request form.
Still have questions?
Email the MRAS team at rfi@research.gsa.gov.
U.S. General Services Administration