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Appendix 1. Communications Plan

GSA Open Government Communications Plan

GSA uses traditional media, Web 2.0 and social media to communicate news and messages on a frequent and consistent basis to the public, other agencies and our employees. Demonstrating our commitment to creating and maintaining a culture of openness, GSA aims to keep information fresh, updated and newsworthy, and incorporates open government messages in all our communications.

GSA.gov. GSA.gov is our primary external website geared to the public, key stakeholders and our customers (Federal, state and local agencies). The site instrumental in marketing our initiatives, as well as the thousands of goods and services we offer to Federal customer agencies, vendors and the public.

The gsa.gov home page is a class-leading portal highlighting key activities of the administrator, senior leadership and our business lines. In 2011, we reengineered our home page to feature first-person blogs that highlight our events and initiatives. The site provides one-click links to speeches, webcasts and other content in near real time, as well as direct links to our open website and other key resources. We continually refresh our gsa.gov and open government websites to make it easier for the public to access important information about our policies, programs and business lines, and to make it easier to submit feedback.

A key focus throughout GSA is incorporating Web pages that encourage collaboration with customers, key stakeholders and the public. We are also focused on driving traffic to our Web pages using traditional and social media outreach to gather information and involve these audiences in government decision-making. For example, in April 2011, we launched a new website to make it easier for the public to find, understand and use information from the Federal Advisory Committee Act database. Containing 10 years of easily accessible Federal advisory committee information, the website provides the public with visibility into the work that shapes programs and policies of the Federal Government.

GSA Open Government Website. In February 2010, we launched our open government website, gsa.gov/open, a one-stop source for information about our open government plans and flagship initiatives. While developing the page, we used a public dialogue tool to gather ideas and comments from the public about our open government implementation and plan and incorporated the public’s wishes into the website.

Twenty-three agencies used the same public dialogue tool we provided at no cost to participate in the Open Government Directive initiative.

Along with gsa.gov, the gsa.gov/open Web page has also been populated with additional collaboration tools. Several GSA business lines, and services and staff offices, including the Office of Citizen Services and Innovative Technologies and the Public Buildings Service, have used online collaboration tools to gather information and launch initiatives for public comment. Additionally, we were among the first Federal agencies to use contests and prizes as incentives for the public to submit new, creative ideas for agency programs.

USA.gov. USA.gov is the U.S. government's official Web portal and is administered by our Office of Citizen Services and Innovative Technologies. USA.gov and its Spanish language counterpart, GobiernoUSA.gov, make it easy for the public to find official U.S. government information and services on the Web and through social media channels. The public can also find official government information at 800-FED-INFO; via printed publications; and by visiting pueblo.gsa.gov, kids.gov, consumeraction.gov and consumidor.gov.

In March 2011, GSA launched a mobile version of GobiernoUSA.gov as part of its efforts to make information more accessible to everyone. With the penetration of mobile devices, particularly in Hispanic communities, the expansion was a natural evolution in providing information to the public anywhere, anytime and in Spanish. USA.gov, GobiernoUSA.gov and other related communication channels help the public experience open, transparent and participatory communication with the U.S. government.

Social Media. GSA uses social media to drive stakeholders to gsa.gov, the open government Web page and official blogs.

Our main news Facebook page is managed and monitored with posts, photos, videos and public engagements on a daily basis. The page is constantly growing, and on March 19, 2012, the page surpassed 4,000 fans. Posted content includes daily news on our administrator's activities; agency initiatives such as sustainability, acquisition and veterans' programs; GSA Multiple Awards Schedules Program; and public auctions. Posts include links to gsa.gov pages for more information.

We are also engaged in using official GSA Twitter accounts to share agency and leadership perspectives on important topics, policy, initiatives and events with the public and stakeholders. GSA's news Twitter account, @usgsa, has more than 4,000 followers.

GSA regions participate in social media with some 20 Facebook and Twitter sites, conveying information about local and regional GSA initiatives to community members across the United States.

In the public blogosphere, GSA has several popular blogs that reach Federal agency customers, citizens, stakeholders and businesses large and small. Our primary agency blog on gsa.gov offers the latest in news, analysis and resources from an enterprisewide perspective. Additionally, while several senior leaders regularly blog on topics of interest to their audiences.

Traditional Media. Through our Office of Communications and Marketing, we maintain a robust and open relationship with traditional and online media sources, which serve as vital links to many members of the public and key stakeholders. In addition, the office works with the Office of the Administrator, GSA’s business lines, and key services and staff offices to coordinate and publicize speeches and events featuring top agency officials.

Face-to-face Engagement. Our leaders continually play a highly visible role speaking to public and stakeholder audiences about key agency goals and initiatives, and the importance of an open, transparent and collaborative government. For example, throughout the first half of 2012, GSA was partnering with the White House Office of Public Engagement to host community partnership summits across the country. GSA and senior Federal agency officials and staff are participating in this effort to connect the American people with their government. These dynamic meetings – attracting hundreds of community leaders, business owners and the public at each stop – empower participants to set the day's agenda. Through these conversations, concerned citizens connect directly with government representatives and each other to discuss important issues and solutions for the problems affecting their communities. GSA leverages these and other high-profile discussions by posting copies of remarks prepared for delivery and/or transcripts of actual remarks, video and photography on gsa.gov to expand the reach of these important messages.

Key Milestones. The following table includes examples of key conferences and events where the public and key stakeholders can hear GSA leaders discuss various aspects of our open government plan. We routinely post blogs videos, speeches and remarks, and other content on our websites and promote the information using traditional and social media sources.

MARCH 2012

Date Event Description / Audience
March 29 Acquisition Excellence 2012 Presented by GSA in conjunction with American Council for Technology/Industry Advisory Council, provides a collaboration forum to discuss and develop actionable ideas on Federal IT acquisition, policy and program management issues. Acquisition Excellence replaces GSA's Interagency Resource Management Conference, which celebrated its 50th anniversary in 2011 and was refocused in 2012.
March 29 White House Community Partnership Summit Orlando, Fla.

These dynamic meetings – attracting hundreds of community leaders, business owners and the public at each stop – empower participants to set the day's agenda. Through these conversations, concerned citizens connect directly with government representatives and each other to discuss important issues and solutions for the problems affecting their communities.

APRIL 2012

Date Event Description / Audience
April 26 White House Community Partnership Summit Los Angeles
April 30 White House Community Partnership Summit Denver

MAY 2012

Date Event Description / Audience
May 11 White House Community Partnership Summit Chicago
May 14-17 GSA Training Conference and Expo; collocated Network Services Conference San Antonio

GSA’s free training conference exposition is designed to benefit Federal, state and local government employees and servicemembers who make or influence government purchasing decisions.

GSA's Network Services Conference gives government information technology professionals access to the latest technology solutions to help modernize operations.

JUNE 2012

Date Event Description / Audience
June 3-5 ACT/IAC Management of Change Conference Cambridge, Md.

Government and industry information technology conference
June 22 White House Community Partnership Summit Dallas
June 24-26 Building Owners and Managers Association International Conference The Public Buildings Service participates to update and solicit feedback from the vendor community.
June 25-28 FedFleet 2010 Conference GSA training conference on the management of the Federal Government’s motor vehicle and aviation fleet.
June 29 White House Community Partnership Summit Seattle

JULY 2012

Date Event Description / Audience
July 31-Aug. 2 14th Annual GSA SmartPay Training Conference GSA training conference for government credit card and electronic payment solutions managers.

AUGUST 2012

Date Event Description / Audience
Aug. 14-16 Blacks in Government National Training Conference Leadership development and training conference.

NOVEMBER 2012

Date Event Description / Audience
Nov. 14-16 Greenbuild International Conference and Expo The Public Buildings Service participates to update and solicit feedback from the sustainable design building community.

DECEMBER 2012

Date Event Description / Audience
Dec. 3-7 Ecobuild America The Public Buildings Service participates to update and solicit feedback from the sustainable design building community.

 


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