Skip to main content

Implementation of the Digital Analytics Program

As required by the Digital Government Strategy, GSA has implemented Google Analytics provided through GSA’s Digital Analytics Program (DAP) on 47, or 61%, of our second level .gov domains.  These include www.gsa.gov, the family of www.usa.gov websites such as www.kids.gov and www.seniors.gov, and other high-impact, high-volume websites like www.gsaadvantage.gov.  Over time, we will continue to implement analytics on the remaining GSA-owned second and third level domains, as well as the customer satisfaction metrics recommended through the DAP at http://www.howto.gov/web-content/digital-metrics#customer-satisfaction-metrics.

Senior Official
Leading GSA's 
Digital Strategy

David McClure
Associate Administrator
Office of Citizen Services
and Innovative Technologies

CONNECT WITH US

API, mobile