Web and New Media Conference Aims to Enhance Customer Collaboration
By Robert Lesino
General Services Administration
WASHINGTON, March 18, 2011 – Internet and social media experts from hundreds of federal, state and local governments gathered to meet with industry professionals here this week at GSA’s 2011 Web and New Media Conference. Their purpose: to deliver a better online user experience for government websites while strengthening collaboration and innovation among managers.
GSA’s Office of Citizen Services and Innovative Technology is the annual sponsor, host and key facilitator of the event that brings industry and government thought leaders together to share knowledge and experiences.
Associate Administrator Dave McClure said "Our purpose in hosting this year's Web and new media conference is to help government transform customers' experience to a more open, transparent and collaborative one using the new social media and Web tools."
Participants shared success stories in applying new social media technologies to provide enhanced customer services, increase citizen engagement, and deliver open data via mobile devices. The two-day conference included classes and panel discussions that explored the applications government agencies are adapting for social media tools to help Americans access government information.
For instance, mobile technology and apps have been created to help citizens track IRS tax refunds, and the National Institutes of Health has a mobile app to people in tracking and recording recommended dietary supplements. The Transportation Security Administration created a mobile app so citizens can find waiting times at airport security lines.
Other conference sessions explored new ways to incorporate video into the Web. Accessibility and testing were also hot topics.
This year celebrated the seventh year GSA has hosted the Web and New Media Conference.
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