Chapter 2. GSA's Social Media Landscape
- Social media isn’t just where content is discovered, but where it is shared. Within GSA, there are various ways you can participate in, and become more familiar with, social media including:
GSA’s Social Media Center – The source for OCM approved standards, guidance and best practices where you can discover and learn how to appropriately use social media in your official capacity.
- GSA’s Online University – You are encouraged to take a Social Media Awareness course and an Ethics & Social Media course.
Salesforce Chatter – An internal platform where you can engage in conversations and join groups related to the effective use of social media. (Go to connect.gsa.gov from within the firewall.)
- GSA’s Social Media Directory – A place where anyone, inside or outside of the agency can learn about GSA’s Social Media sites and initiatives.
- GSA’s Center for Excellence in Digital Government – GSA’s program that works government-wide to help all agencies strengthen their social media practices, including working to negotiate Federal–compatible Terms of Service (TOS) agreements between the federal government and vendors who offer free social media tools. These federal–compatible TOS agreements modify or remove problematic clauses in standard TOS agreements, and allow federal employees to legally use these tools.
- Social Media Account Verification Tool – At this GSA-managed registry (available in English and Spanish), anyone can confirm the validity of a variety of government social media accounts.
- Howto.gov – At this site (managed by GSA and the Federal Web Managers Council), employees using social media can find information that will help them deliver a great customer experience (including through the strategic use of social media.)
At gsa.gov/socialmedia you can learn all about how we are using Facebook, Instagram, Twitter, Flickr, Pinterest and more to connect to customers and share ideas and information, which helps us to better serve the public and fulfill our mission.