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Chapter 3. What "Official Use" Means

According to the Office of Ethics, you have two personas: an "official" you and a "personal" you. The “official you” represents and speaks on behalf of GSA. The “personal you” represents your own views and opinions. The difference between official use and personal use of social media is this:

  • Personal use: You can do anything that's not illegal.
  • Official Use: You can only do what you are authorized to do.

This Social Media Navigator provides guidance on using social media tools in an official capacity.  So, let's talk about the "official" you: in other words, when you are communicating in your official capacity using social media. These types of communications may typically occur in two areas:

  • Communication on GSA's official sites (e.g., our YouTube, Facebook or Twitter accounts).
  • Communication on someone else's site (e.g., responding to a posting on another web site).

What “Official Capacity” Means
You know you are communicating in your official capacity when your supervisor assigns this activity as part of your official duties. Your supervisor should clearly explain the assignment and what social media tool or tools you can use. This is different from your personal use. The important point is that when you communicate in an official capacity you are communicating on behalf of GSA, just as if you were standing at a podium at a conference, communicating the agency's views to everyone.

What “Personal Use” Means
Personal use means you use social media to represent your own views and opinions. Obviously, you're allowed to have personal websites, Facebook accounts, blogs and the like outside of work. However, it's important to remember that when you use your social media tools personally, you're not speaking for GSA, and it shouldn't appear to others as though you're speaking for GSA. Remember, even in your personal capacity, your use of social media may still be subject to the Hatch Act. If you have any questions, check with the Office of Special Counsel to ensure your use of social media on personal time is still in line.

 

Chapter 4. Social Media Use Should Be Strategic> >