Marketing your MAS contract

Your success depends upon your successful marketing efforts. We cannot market your Multiple Award Schedule contract for you, but you can review our overall tips and resources for all contract holders.

How customers find you

As an MAS contractor, your firm will be listed in GSA eLibrary, our online source for the latest contract award information. After you upload your catalog to GSA Advantage (products) or eLibrary (services) your product and services offerings will be available through these tools. 

Using the GSA logo

Current MAS contract holders can use certain logos on commercial materials. You must follow the rules governing use of the GSA logo and comply with GSAR 552.203-71, Restriction on Advertising. Your commercial advertising or similar promotions cannot state or imply that the supplies, products, or services are endorsed or preferred by the government.

Suggestions for effective MAS marketing

Review your subcontracting plan

If you are a large business with a small business subcontracting plan, you’ll be required to track subcontracting costs and subcontractor business type or size. Requirements vary based on subcontracting plan type. Your purchasing department will need to know what costs need to be tracked and will want to start funneling as many subcontracts to small businesses as possible. Small businesses do not have this requirement. Whether you are a seasoned government contractor or just getting started, networking is essential to building relationships to grow your business. Getting to know more about government agencies, upcoming contract opportunities, acquisition strategies, and procurement timelines will help your company better prepare for potential opportunities.

Analyze government spending

Use the USASpending.gov and Schedule Sales Query Plus tools to start your market research. These tools help you survey potential customers’ spending habits and identify the types of products and services they are buying. You can also use Demand Data to see the top items being bought across certain business lines related to the MAS program.

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