GSA Visual Information Program

2.  Background

In addition to policy regarding GSA’s logo, visual system and video production, this program guidance includes policy and procedures related to purchase of VI production hardware and software by agency organizations and live video streaming events by agency organizations and personnel to external audiences.

3.  Roles and Responsibilities

The GSA Visual Communications Program Management Office (PMO) exists to ensure that all VI products created and released by the agency meet a level of quality and professionalism consistent with the platform and audience intended to consume these products.  The PMO also:

     a.  Manages the policies regarding the agency’s visual brand and design system, including the appropriate use of the GSA Star Mark, and reviews and approves any GSA organization’s requests for supporting brands or logos;  

     b.  Ensures that the agency’s VI activities are consistent with GSA’s consolidation efforts to reduce duplication of work within the agency and reduce costs by providing a shared VI service; and, 

     c.  Researches and recommends technologies to improve the agency’s ability to produce and release VI products, creates policies and guidance related to agency VI activities, and supports agency organizations and personnel in creation and release of VI products.  

4.  Scope and applicability

     a.  This Order provides policy guidance for GSA’s VI Program and creation and release of VI products by agency organizations and personnel.  The Office of Strategic Communication (OSC), Visual Communication Program Management Office manages GSA’s VI Program, ensuring all VI activities within the agency meet Federal laws, statutes, and GSA policies.  

     b.  This Order applies to all GSA components, contractors, and employees of GSA and to all GSA events, without regard to funding source, including no-cost contracts.  

     c.   This policy does not apply to GSA’s Office of Inspector General and the Civilian Board of Contract Appeals.

5.  Cancellation

This Order supersedes OSC 1808.3. 

6. Summary of Changes

1. Added Chapter 2, Management of GSA’s Brand.
2. Previous Chapter 2, GSA Star Mark and Visual System becomes Chapter 3.
3. Added Chapter 8, Virtual Communications.
4. Updated guidelines for GSA Star Mark and Visual System to reflect changes to agency policies and guidelines.
5. Updated Chapter 4, Procedures, to reflect changes in agency procedures and industry standards.